Omaha Startup Hopes to Put Up Big Numbers Using Modernized Scoreboards

Published Feb 10, 2016, 02:53 am

By: Cole Epley / World-Herald staff writer
Omaha World-Herald /

Vicki Londer is a fixture in the Westside High School gym. Until recently, the full-time school counselor and part-time scorekeeper tracked the official account of sporting action using a traditional scoreboard. Not anymore.

Forget the old-fashioned light bulbs showing just the score and the time remaining in the game. >Omaha-based startup ScoreVision wants to bring high-definition screens and interactive features tied to the smartphone in your pocket.

“They love seeing their pictures and stats up there,” Londer said of the four 72-inch displays that show individual players’ highlights at either end of the gym.

Also a possibility coming to a newfangled scoreboard screen near you: advertising.

Scoreboards are big business. A large competitor just up the road, South Dakota-based Daktronics, had $615 million in sales last year.

ScoreVision is starting more modestly than that, expecting to draw up to $10 million in venture capital this year. Chief Executive Gordon Whitten says the company could triple in size by this time next year. The company already employs 23 at an office at 93rd Street and West Dodge Road. Founders and initial investors have invested $3 million. Whitten wouldn’t identify the investors.

Whitten said the scoreboard market is ripe for modernization.

“There are about 20,000 high schools and small colleges in the country and the vast majority have out-of-date scoreboards,” he said. “If we could get half of those schools, we’d have a billion-dollar business.”

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